Networks are a form of communication people use to contact a variety of individuals using their own network to spread into others in attempt to reach a broad market. You know the old saying, “a friend of a friend” is essentially a quote relating to how a network works. If you tell one person then they tell another, and so on and so forth till the message has spread through a variety of people. Depending on how large your network is a means to spread a great deal of information to countless people even in a short period of time. If you can change one person to perhaps live a more sustainable way, they may change another and so on and so forth as the individuals talk to other people about what and how they have altered their way of life.
My father and brother both are firefighters working for the municipality in Barrie, so when I had to complete an 8 month co-op for school I used their network to help me get a job with the wastewater treatment. Since they work in the municipality, they knew people who I could contact to help get my feet in the door and to provide me an opportunity that I may not have had if I didn’t have access to that network. Are networks unfair? They can be, but having a broad network can definitely take you places you may need to go and can use them to help change others or use them for your own personal benefit.
Exert: Chris Ling, Community lecture at Royal Roads University (Week 4)
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